Date of event:
24.10.24
Time of event:
12:30 - 13:15
Servitization strategy is about competing through service-led growth based on a strong product-based and engineering heritage. The strategy involves manufacturers developing increasingly customer-centric services that revolve around their core products but focus on the use and outcomes of these products rather than transactional sales. This strategy has been proven to deliver increased profitability, recurring predictable revenues, longer-term customer relationships and a sustainable competitive advantage.
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